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This is how this is how the economy works. We need to have practical items that speak to feasible consumers, and so uh customers this next year, they're going to be buying, however they're going to be more worth inspecting. They are gon na the costs have actually increased and they're not gon na decrease.

It's it's just more this is the new This is just how it is now pricing flooring, if you will. Caleb Agee: 3:56 Yeah, so they're adjusting their budget plans to account for because all of 25, they were like, whoa, what's going on?

It didn't go down, it just flattened and however your interest rates and your big purchases are less frightening. Caleb Agee: 4:24 Yeah, so we got to pay attention, customers are gon na be worth scrutinizing, more threat aware, um, and then they'll be less tolerant of friction and uncertainty.

Uh, one is how much should your business be investing on marketing? Uh, the 2nd is gon na be nuances and method, how you require to position yourself in 2026 versus years past.

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Yeah. Uh by the end of that, you're going to combine that with last year's how to make a marketing strategy, or possibly your really own copy of the Maven Marketer. You simply build your marketing plan uh over Christmas break, reading your hundred and no, sorry, two hundred and forty-eight pages of marketing.

Um yeah. Um, hi, you understand what? Individual to make a comment about uh something you're altering your 2026 marketing uh is gon na get a copy of the Maven Marketer, thanks to Nate, the electronic camera guy.

How much should your company be invested costs on marketing? Um, this is a loaded question, and every individual who gets asked that in our industry goes, Well, it depends.

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Now some of you just went, is that all? And some of you went, holy crap, what are you trying to do?

That's an average based upon United States marketing spin. And then um the SBA said seven to eight percent on any uh roundabouts or near five million pursuing growth is how they framed that. Brandon Welch: 6:24 So this is gon na subtlety by market, not because the real marketing invest most likely need to subtlety like what it requires to make things happen, but due to the fact that margins are various in every industry.

Um we're gon na go line by line with that. I want to I desire to just reset if you are the the person or if you are working for an individual, or if you have to report to the individual who's going, yeah, however uh, if we invest 7.7% of our budget, how do we know it's working? We're going to get there.

The big concept is that business that um ended up being well known, favored, and well-trusted before the sale, they win in the marketing and marketing game, and they win in the development game. There was a really, very large research study called The Long and the Short of It, done by Les Bennett and Peter Field.

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They took a scientific technique, studied billions of dollars worth of marketing over a long duration of time, and they they came out with a grand conclusion that if you are popular, liked, and relied on from a psychological level, if people like you and think in you before the sale, you will not see that roi this second.

So that is huge, industry stuff, however it also straight uses to your uh owner-operated business. And less in that uh in that research study was well-known for saying if brands are constructed over years, we all know it takes a while to construct a brand. Like Nike didn't become Nike or Apple didn't become Apple or you understand, any of these huge brands we enjoy.

So if you desire that to be real for your service, that's that's the structure. Caleb Agee: 8:36 Yeah. We're gon na rapidly go through just some criteria of marketing spend for various markets. And uh hopefully you fall into one of these. If not, you might probably find triangulate. Yeah, you might you might find some relatable uh markets, and we're just gon na go through these and then we're gon na discuss how this modifications in your your offered circumstance.

Uh a/c standards frequently mention seven percent of leading line profits. Uh expert services, think consulting, believe companies, think a lot of B2B, uh 10 to 12 due to the fact that it's assumed that there's greater margin in the product itself. Yeah. Um and however also top line revenues tend to be lower in those markets.

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Uh, and then uh medical centers, one to 5 percent. Brandon Welch: 9:31 The medical group management association states one to 5 percent. Um, there's sometimes a lot of retail tied up in there, but there's also a lot of um there's a lot of overhead medical practices.

Individuals know what they need, so you're just trying to be the one on the list that individuals choose. Go ahead. Caleb Agee: 9:54 Oral workplaces, um, four to 7 percent.

Brandon Welch: 10:04 We work with one of the most prominent leaders in that area, and they they typically point out in their organization like two to three percent. Um car repair stores are four to 5 percent, very same thing.